Hello Healthcare Providers
( Hospitals ,Clinics,Doctors, Diagnostic Centres)!!!
Thinking of starting Digital Marketing for your business, as other players of your industry have also started???
Thinking of revamping you’re your existing Digital Marketing as it is not fetching you justified ROI???
Let us tell you something….Digital Marketing without being backed up with a proper strategy is a ship sailing in the ocean without a compass completely directionless!!!
The Right Strategy for Digital Marketing
The right strategy for Digital Marketing Campaigns are always backed by metrics that are measurable with certain frequency.
The process leads to a loop we call it as Minimum Viable Strategy Wheel ( MVSW)
Challenges faced by Healthcare Providers because of
faulty strategies of Digital Marketing Campaigns:
High Competition in the Healthcare industry
Unclear Return on Investment (ROI)
Inconsistent patient flow
Attracting new patients
Lack of Marketing Knowledge
Lack of online engagement
Adaptation of new industry trends
Undertrained sales and customer service executives
Patient Retention
Nurturing Referral Networks
Identification of Target Audience
Tracking data of Marketing Performance and Analytics
To build a successful (MVSW) through iteration
the metrics that guide us are:
Patient Acquisition Cost(PAC)
Patient Lifetime Value( PLTV)
Social Media Metrics
Patient Retention Rate
Online Event Goals
Overall Website Traffic
No of New Patients vs Returning Patients
Exit Rate / Bounce Rate/ Avg Session Duration of website
Conversion Rate
Customer Service Response Time
Patient Satisfaction/Patient Rating
Online Reputation Management(ORM)
Online Presence Domination/ Keyword Rankings
Lead Source Attribution
Marketing Influenced Patient%
OUR PROCESS
- Step 1 Consultation Call: To Discover your current state and your desired goals.
- Step 2 Market Research & Strategy Development: To understand your benchmarks competitiors & your Target Audience Personas (TAP) and reporting back to you.
- Step 3 Onboarding , Campaign Implementation & Execution: Implementing Research-Driven strategies and creating a DYNAMIC FUNNEL and online activation of that.
- Step 4 Reporting and Refinement : Activation of Minimum Viable Strategy Wheel (MVSW)
Prestigious Clientele
We are here to help you get new clients,
improve retention, and grow referrals
Research- Strategy
- Execution
- Measure
- Learn